Split Testing and Tracking Sales Pages

When you don’t track and test, you become the market instead of the marketer!

It begins. You had a great idea for a product because you did a ton of market research. You paid all the right people to package the product into a down-loadable format and you even had a website built. You’ve been doing blog posts and viral marketing, when you realize… you haven’t been split testing and tracking your sales page!

The failures of Internet businesses are heavily related to laziness. Tracking and split testing is boring, it can be tedious and it can consume alot of your time. I know, I’m continuously split testing and tracking my sales pages, opt in pages, emails, subject lines and anything else I can test.

Funny thing is, most marketers don’t realize that split testing and tracking are dead simple. Take a look:

First, install Google Analytics and Google’s Website optimizer into your site pages. All of your site pages need to have this. Then, create two versions of your opt-in pages, two versions of your sales pages and two versions of your emails and subject lines.

Second, do keyword researched based upon the content of your web pages you have created, as well as what your market is continuously searching for. Be sure that these keywords show up at least 5% throughout each of your pages, in your headlines and your bullet points.

Now, do a bit of PPC advertising. Not so much that you are going to break your budget, just enough where you are sending 100 visitors to both of your opt-in pages, as well as both of your sales pages. We are not doing this to make a profit, just to test the sales pages to see which convert, if either, and the same with the opt-in pages.

When we see they convert a bit, we make one change to each of them at a time. Is the headline compelling with a call to action? If no, tweak it. Then, test again. Does your opt-in page have a video? No? Place a short 45 second video on there and send more traffic to it.

Test one opt-in page and one sales page with a video and another set without the video. Which converts better?

Once you reach a conversion where you are turning a hefty profit, chose the opt-in page and sales page that converts the best and scrap the other two. Now, simply run your traffic just to your op-tin page; whether it is PPC traffic or organic traffic.

Through split testing and tracking sales pages and opt-in pages (as well as open rates and click through rates on emails) we find what works the best. Too many people are rushing the process to make the quick buck. I like to increase my efforts in testing to make the big, long term and residual buck!

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