Competing with the Product Launch Gurus

This is actually a fairly easy topic to discuss. When it comes down to competing with the Gurus on product launches, keep it simple. Simply don’t compete with them. In the internet marketing world we are inundated with offers in an ongoing effort to take, take, take from customers. This “Product Launch Fever” always seems to leave marketers with the question of how to compete.

Recently, I read a book titled “Blue Ocean Strategy“. It’s strategies of creating uncontested market spaces was crucial in realizing that, instead of competing with everyone in my market head on; it is much more beneficial to myself and my company to create an uncontested market. This strategy was introduced to me in the WEST Program, where Bob Yeager actually shows you how to apply this to the internet marketing world.

Finally, realize this. If your competition is launching online… do a bit of direct mail. If they are launching a physical product at a high cost, you should launch a digital product at low cost. If they are only offering audios and an ebook, you could offer a membership program with videos. Always do the oposite of what they are doing, then simply stack the added value and bonuses to make your offer more valuable and compelling… while keeping prices at a reasonable rate.

Remember, during this “Product Launch Fever” you do not need to know how to compete, simply focus on doing what others are NOT doing… and remember that your prices can always raise, incrementally, over time. Your primary concern, when it comes to this topic is learning a system that works… not just the product launch stuff; and delegating the tasks from that system to the proper people, softwares or other systems. I learned that in WEST and you can learn it by clicking here:
The ‘Super Gurus’ Would KILL To Keep This Hidden From You