Competing with the Product Launch Gurus

This is actually a fairly easy topic to discuss. When it comes down to competing with the Gurus on product launches, keep it simple. Simply don’t compete with them. In the internet marketing world we are inundated with offers in an ongoing effort to take, take, take from customers. This “Product Launch Fever” always seems to leave marketers with the question of how to compete.

Recently, I read a book titled “Blue Ocean Strategy“. It’s strategies of creating uncontested market spaces was crucial in realizing that, instead of competing with everyone in my market head on; it is much more beneficial to myself and my company to create an uncontested market. This strategy was introduced to me in the WEST Program, where Bob Yeager actually shows you how to apply this to the internet marketing world.

Finally, realize this. If your competition is launching online… do a bit of direct mail. If they are launching a physical product at a high cost, you should launch a digital product at low cost. If they are only offering audios and an ebook, you could offer a membership program with videos. Always do the oposite of what they are doing, then simply stack the added value and bonuses to make your offer more valuable and compelling… while keeping prices at a reasonable rate.

Remember, during this “Product Launch Fever” you do not need to know how to compete, simply focus on doing what others are NOT doing… and remember that your prices can always raise, incrementally, over time. Your primary concern, when it comes to this topic is learning a system that works… not just the product launch stuff; and delegating the tasks from that system to the proper people, softwares or other systems. I learned that in WEST and you can learn it by clicking here:
The ‘Super Gurus’ Would KILL To Keep This Hidden From You

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Imagine learning how to actually find great products to promote on Clickbank

No, it’s not rocket science at all. Finding great products is actually pretty easy to do when you are looking at Clickbank, as an affiliate. It used to be difficult to find good affiliate products to promote, not to mention; finding a legitimate merchant who would actually payout commissions on time, if at all!

With Clickbank, it’s become much easier to promote products online. I like to stick to certain guidelines when promoting different products from their site. First, I check to see if the gravity of the product is over 100. That indicates how many people have purchased that product through Clickbank.

Next, I take a look at affiliate referrals. If it is 65% or higher, you are usually in good shape because, that means that affiliates are actually pretty successful promoting that product. Finally, it’s all about the profit in the end; right?

Well, be sure that your commission is at least $35. I personally like to promote products that are between $65 USD and $97USD. If there are products out there, other than those on Clickbank, I’m looking for commission payouts of $500 USD and up!

If you follow those guidelines, you are in pretty good shape with Clickbank. But, how do you get targeted buyers to those products and beat out your competition without utilizing a bunch of expensive advertising? There is only one guide that I know of that can show you that… but it’s a secret, so don’t go telling everyone… I like to keep this stuff between you and I

Click Here to Check Out the Code

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The Clickbank Code to Success

There are a lot of internet marketers out there trying to tell you what the Clickbank Code to success is. It’s not rocket science. There is actually a ton of full proof methods to making sales with Clickbank.

Many ideas stem from successful Pay Per click marketing as well as review sites. I tend to get a bit tired of the review sites, considering virtually every review of a product from clickbank is from the affiliate who is selling the product.

I personally believe that the most successful way to earn money through sales on clickbank is the newest course called the Clickbank Code.

It’s not about waiting months to get results, it’s not about doing a ton of time consuming, tedious SEO tactics. It’s all about real marketing and simple to implement high converting copy.

I have to say, that out of all of the products that are out there, the Clickbank Code is one of the very few that gets the Net Strategy Marketing 5 star rating.

It’s one of the very few products that don’t use tired, old adwords tricks. It’s shows you some of those tricks, but it’s mainly about skyrocketing landing page quality score, for multiple keywords and getting rewarded by Google on a regular
basis. What’s truly nice is, through his newsletter, the author of the Clickbank Code truly does give you a nice step by step overview that isn’t hyped up and out of context with what the product delivers.

Check it out now and tell me what you think of it once you implement the Clickbank Code methods.

Perhaps, in the future, we can manage to get a good video interview with the author on Net Strategy Marketing.

Check it out for yourself and leave your comments on your progress with The Clickbank Code.

Click Here to Get Started with The Clickbank Code!

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When Choosing the Right Website Hosting Company Keep This In Mind

It makes me laugh when something so simple as a web hosting account is made to sound so mystical. Web hosting is basically what stores your website and domain name on the internet. Without hosting, you have no place to publish your site so that customers and the general public have a place to find your information.

There are plenty of web hosting companies out there, but it is important to find a versatile and flexible hosting that has a couple of different elements to it. You are looking for a windows based host, with c-panel and fantastico. Fantastico is a free software component within your hosting account that allows you to install a wordpress blog, a Joomla content site and more.

We’ll call this my pick of the month. Simply click the banner above to learn more about Host I Can and their web hosting services.

In your hosting account, you are also looking to be able to host unlimited domain names as well as, have a large storage and unlimited bandwith. One hosting provider that I trust and has a quality support staff, which is crucial, is Host I Can. They understand the needs of internet business owners and their hosting services are top notch.

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When you don’t track and test, you become the market instead of the marketer!

It begins. You had a great idea for a product because you did a ton of market research. You paid all the right people to package the product into a down-loadable format and you even had a website built. You’ve been doing blog posts and viral marketing, when you realize… you haven’t been split testing and tracking your sales page!

The failures of Internet businesses are heavily related to laziness. Tracking and split testing is boring, it can be tedious and it can consume alot of your time. I know, I’m continuously split testing and tracking my sales pages, opt in pages, emails, subject lines and anything else I can test.

Funny thing is, most marketers don’t realize that split testing and tracking are dead simple. Take a look:

First, install Google Analytics and Google’s Website optimizer into your site pages. All of your site pages need to have this. Then, create two versions of your opt-in pages, two versions of your sales pages and two versions of your emails and subject lines.

Second, do keyword researched based upon the content of your web pages you have created, as well as what your market is continuously searching for. Be sure that these keywords show up at least 5% throughout each of your pages, in your headlines and your bullet points.

Now, do a bit of PPC advertising. Not so much that you are going to break your budget, just enough where you are sending 100 visitors to both of your opt-in pages, as well as both of your sales pages. We are not doing this to make a profit, just to test the sales pages to see which convert, if either, and the same with the opt-in pages.

When we see they convert a bit, we make one change to each of them at a time. Is the headline compelling with a call to action? If no, tweak it. Then, test again. Does your opt-in page have a video? No? Place a short 45 second video on there and send more traffic to it.

Test one opt-in page and one sales page with a video and another set without the video. Which converts better?

Once you reach a conversion where you are turning a hefty profit, chose the opt-in page and sales page that converts the best and scrap the other two. Now, simply run your traffic just to your op-tin page; whether it is PPC traffic or organic traffic.

Through split testing and tracking sales pages and opt-in pages (as well as open rates and click through rates on emails) we find what works the best. Too many people are rushing the process to make the quick buck. I like to increase my efforts in testing to make the big, long term and residual buck!

Feel free to sign up for more of our lessons on the newsletter form at the top right of this site. By the way, would you rather receive updates of new posts on your cell phone? Be sure to sign up to our SMS newsletter

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I see it in the social networks and all over the search engines, “I need to make money online now!” It’s almost as if it’s as easy as just saying it and it will be so. That’s not the case, but internet business can be faster and cheaper to get started than any other business out there. Here’s why.

Let’s say you wanted to sell books on how to lower your monthly utility bills.

In traditional business, you’d have to sit and write the book, then you’d have to have it professionally audited by a publisher, then professionally edited (if the publisher actually liked the book) then it would have to be printed, marketed, sold to the book stores… do a book tour, then hope that you don’t end up with forty cases of one thousand books collecting dust and moisture in your garage.

Now, imagine if you had the ability to say, “I need to make money online now and I’m willing to do what it takes over the next twenty four hours to put forth the effort.” That’s a nice sentiment, but just be aware that anything done too quick to produce quick results, will most likely not have sustainable results. But… you could:

Do a little research on how many e-books, or downloadable books, are out there on your topic. Search those sites and see if they have an affiliate program, signup for their affiliate program, create a word press blog, write a few articles, record a few videos and post them allover the internet. That is the way most internet newbies tackle internet marketing and making money online. A series of random events that they heard from multiple different resources and never focusing on one strategy.

Here’s what I’m talking about. Stop and think. What is the desired end result I am looking for when I say, “I need to make money online now!”?

Money, right? NO, that is not the end result you are looking for.

The end result is actually the solution that the money will provide you. Perhaps it’s to take care of a mortgage payment that is past due and this would allow you to get ahead to alleviate some stress so that you can relax, enjoy your home and time with your family. Maybe, if you were to begin a successful “business”  then, you would be able to work half the time and at least bring in the same amount of money that you make currently?

The reason we must break it down to this is experience is because, in order to understand the core of your customers, you must first understand the core of you and why you do the things that you do. Your customers aren’t looking to just save money on their monthly utility bills, they are looking to get ahead of the game, so that they can save money and take their kids to Disney World. They want to come home from work and leave work at work. They want to go camping on the weekend with the guys and not feel guilty about taking the day off.

Your customers are looking for an experience and so are you.

It’s these experiences, the way we convey that message to our clients and customers, that compel them to buy. I personally would like to continue on, successfully, making money online, in order to spend more time with my grandchildren, help my kids and see more of the world. I write blog posts, I have video marketing into play, I write for Squidoo Lenses and Hub Pages; but I also know that there comes a time where I need to outsource some of the work, when profits permit, to have other people do more of this work, while I delegate the responsibility and continue focusing on getting more customers.

You have to stop and plan it out, but if you are saying, “I need to make money online now!”, start strengthening that statement with “I need to make money online and continuously in order to spend more time with my kids, go on more family vacations, to work half the time and make the same or more income while I enjoy a life of freedom in the home of my dreams!”

When you start at that core and communicate that to your market’s core, you will find that selling is a thing of the past and you will begin to attract the perfect buyers to your websites.

I learned alot about the psychology and core of the market as well as, the affiliate and internet marketing daily tasks within the WEST Program. It was an amazing experience and can help anyone to gain the knowledge and create the system they need to generate a sustainable business online. Be sure to watch the two videos beyond the first page and then ask yourself… do you want to make money now, or would you like to create increasing success in a real internet business for substantial and sustainable return?

Go to the WEST Program to find out more by clicking here.

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Tips to Market Your Brick and Mortar or Digital Product Business Online

It’s not the easiest thing in the world to market online. Whether you are a small brick and mortar business or selling a digital product, without having the proper information in place, you can not possibly expect to market online unless you have:

A. The proper education or,

B. Someone to delegate the responsibility to.

Internet marketing is a specialized skill, as is anything in business.

If you wanted a gourmet meal, would you cook it yourself or, would you go to a restaurant that specializes in the type of meal that you want? Understanding this concept of specialized knowledge in business is crucial to your success. I’ve created a series of questions, that you can ask yourself, that will allow you to determine if you have enough knowledge to market your own business or, whether or not you need to find the education or the services.

Are you an internet marketer or a small business that needs marketing:

1. Do you have a website that promotes YOU and your product or service?

It’s obvious that a crucial component to marketing online is for you to have your own website. It is best to have a website that markets you and a seperate one that markets your product or service.

2. Do you have a blog and a network of Web 2.0 properties?

Web 2.0 is the element of interactive communication online today. A blog is crucial to the elements of traffic generation. Take for example this blog. There are software at work behind the scenes in this blog that allows me to reach out and pull traffic to my site. There are also software in place that will place content on the site when I simply don’t have the time to do it every day. Without knowing how to do this, as I have learned, your interactive marketing online is virtually dead.

3. Do you know how to get people to purchase your products or services without selling them on it?

Traditional business spends more time selling, than they do educating. The problem is, online you must communicate and build relationships through your media in order to have your media do the selling for you. If you come online pitching, you will be eaten alive by the virtual social communities that you spend your time in.

4. Do you have a marketing budget?

If you are about to market or do business online and do not have some sort of marketing budget in place, you are dead in the water. Where it is not crucial to pay for advertising on the internet, it is important to have all of the special software and outsourcing tools in place to delegate responsibility to. Eventually, if not immediately, you will also want to have a budget to outsource to others that do what you need done. Here’s why.

If you continue doing all of the work yourself online, you will find that there will be no such thing as time freedom. Outsourcing on the internet will allow you to get 80% more results, with as little as 20% of the effort on your part. In traditional business, you’d never attempt to do all of the work in your business, on your own; so then, why are you doing that online?

The questions above are simply scratching the surface. If you have a budget to outsource I currently leverage the professionals at eWeb Marketing Management. When I need to further my own education, in order to KNOW what needs to be in place in my marketing, as well as know exactly what to outsource to receive the highest return on investment, I get all of my education from my Internet Strategy Mentor at the World Entrepreneur Success Training Program, Bob Yeager ( CLICK HERE).

I hope this article has been helpful to you and that you can see the benefit of needing to know what to have in your education and your business to market effectively online.

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“Market your organic gardening, dating and horse training businesses on the internet”

Sure, it may seem odd to talk about organic gardening, dating and horse training for internet marketing, but there are too few people thinking outside the box when it comes to creating a profitable internet business. Basically, if an industry and need for a particular product or service exists online or offline… people on the internet are looking for it.

The problem is, most entrepreneurs who are marketing online are marketing incorrectly. So many feel that if you want to market to the make money market, then you have to market a make money product. Could I ask you a question? You are here to learn about how to make money online or find some internet marketing strategies, right?

Ok! Well, are you a man or a woman? In either case, it may be safe to assume that with the time you spend working on the computer, at times you feel drained, having a lack of energy and maybe you can’t concentrate as much as you used to be able to.

Trust me, I know how you feel. I used to be able to remember everything that I would learn, run a mile and felt like a racing horse all day long. But, when I decided to work online, I quickly began to feel fatigue, a lack of color in my skin, I began to develop headaches and it doesn’t seem that I have as much energy as I used to.

That was until I tried BLANK!

Are you getting what just happened? I began to talk with you about internet marketing and then I revealed that I understand that maybe your energy and health are diminishing due to over exposure to your computer. You could probably almost feel it as I spoke to you. Then, I told you that I used to feel the same way until I found a solution.

That solution obviously has nothing to do with internet marketing… or dating, organic gardening and horse training, but it does have to do with health and stamina, which every human being in the world, including internet marketers, have a need to find a solution for.

By creating websites that are niche specific and knowing your prospects, you can easily sell products that are not industry specific, but do relate to basic human needs and desires. Your market will actually appreciate you for it, not to mention you can use PPC ads to send industry traffic to your blog, while having products on that blog that those people are not used to seeing.

Step outside your niche and provide people with unique solutions that others in their industry may not be telling them about. Get to know your market and the other products and services that are out there, besides the ones in your own niche industry. I learned this method while educating myself, among a thousand other strategies, with Bob Yeager and his World Entrepreneur Success Training Program. Bob’s unique internet strategy mentoring has been taught to people from across the globe and works for new and veteran online/offline business owners. Even the free videos he gives away are priceless.

Here’s one that you can check out right now!
Click Here

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