Competing with the Product Launch Gurus

This is actually a fairly easy topic to discuss. When it comes down to competing with the Gurus on product launches, keep it simple. Simply don’t compete with them. In the internet marketing world we are inundated with offers in an ongoing effort to take, take, take from customers. This “Product Launch Fever” always seems to leave marketers with the question of how to compete.

Recently, I read a book titled “Blue Ocean Strategy“. It’s strategies of creating uncontested market spaces was crucial in realizing that, instead of competing with everyone in my market head on; it is much more beneficial to myself and my company to create an uncontested market. This strategy was introduced to me in the WEST Program, where Bob Yeager actually shows you how to apply this to the internet marketing world.

Finally, realize this. If your competition is launching online… do a bit of direct mail. If they are launching a physical product at a high cost, you should launch a digital product at low cost. If they are only offering audios and an ebook, you could offer a membership program with videos. Always do the oposite of what they are doing, then simply stack the added value and bonuses to make your offer more valuable and compelling… while keeping prices at a reasonable rate.

Remember, during this “Product Launch Fever” you do not need to know how to compete, simply focus on doing what others are NOT doing… and remember that your prices can always raise, incrementally, over time. Your primary concern, when it comes to this topic is learning a system that works… not just the product launch stuff; and delegating the tasks from that system to the proper people, softwares or other systems. I learned that in WEST and you can learn it by clicking here:
The ‘Super Gurus’ Would KILL To Keep This Hidden From You

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Imagine learning how to actually find great products to promote on Clickbank

No, it’s not rocket science at all. Finding great products is actually pretty easy to do when you are looking at Clickbank, as an affiliate. It used to be difficult to find good affiliate products to promote, not to mention; finding a legitimate merchant who would actually payout commissions on time, if at all!

With Clickbank, it’s become much easier to promote products online. I like to stick to certain guidelines when promoting different products from their site. First, I check to see if the gravity of the product is over 100. That indicates how many people have purchased that product through Clickbank.

Next, I take a look at affiliate referrals. If it is 65% or higher, you are usually in good shape because, that means that affiliates are actually pretty successful promoting that product. Finally, it’s all about the profit in the end; right?

Well, be sure that your commission is at least $35. I personally like to promote products that are between $65 USD and $97USD. If there are products out there, other than those on Clickbank, I’m looking for commission payouts of $500 USD and up!

If you follow those guidelines, you are in pretty good shape with Clickbank. But, how do you get targeted buyers to those products and beat out your competition without utilizing a bunch of expensive advertising? There is only one guide that I know of that can show you that… but it’s a secret, so don’t go telling everyone… I like to keep this stuff between you and I

Click Here to Check Out the Code

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When you don’t track and test, you become the market instead of the marketer!

It begins. You had a great idea for a product because you did a ton of market research. You paid all the right people to package the product into a down-loadable format and you even had a website built. You’ve been doing blog posts and viral marketing, when you realize… you haven’t been split testing and tracking your sales page!

The failures of Internet businesses are heavily related to laziness. Tracking and split testing is boring, it can be tedious and it can consume alot of your time. I know, I’m continuously split testing and tracking my sales pages, opt in pages, emails, subject lines and anything else I can test.

Funny thing is, most marketers don’t realize that split testing and tracking are dead simple. Take a look:

First, install Google Analytics and Google’s Website optimizer into your site pages. All of your site pages need to have this. Then, create two versions of your opt-in pages, two versions of your sales pages and two versions of your emails and subject lines.

Second, do keyword researched based upon the content of your web pages you have created, as well as what your market is continuously searching for. Be sure that these keywords show up at least 5% throughout each of your pages, in your headlines and your bullet points.

Now, do a bit of PPC advertising. Not so much that you are going to break your budget, just enough where you are sending 100 visitors to both of your opt-in pages, as well as both of your sales pages. We are not doing this to make a profit, just to test the sales pages to see which convert, if either, and the same with the opt-in pages.

When we see they convert a bit, we make one change to each of them at a time. Is the headline compelling with a call to action? If no, tweak it. Then, test again. Does your opt-in page have a video? No? Place a short 45 second video on there and send more traffic to it.

Test one opt-in page and one sales page with a video and another set without the video. Which converts better?

Once you reach a conversion where you are turning a hefty profit, chose the opt-in page and sales page that converts the best and scrap the other two. Now, simply run your traffic just to your op-tin page; whether it is PPC traffic or organic traffic.

Through split testing and tracking sales pages and opt-in pages (as well as open rates and click through rates on emails) we find what works the best. Too many people are rushing the process to make the quick buck. I like to increase my efforts in testing to make the big, long term and residual buck!

Feel free to sign up for more of our lessons on the newsletter form at the top right of this site. By the way, would you rather receive updates of new posts on your cell phone? Be sure to sign up to our SMS newsletter

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I see it in the social networks and all over the search engines, “I need to make money online now!” It’s almost as if it’s as easy as just saying it and it will be so. That’s not the case, but internet business can be faster and cheaper to get started than any other business out there. Here’s why.

Let’s say you wanted to sell books on how to lower your monthly utility bills.

In traditional business, you’d have to sit and write the book, then you’d have to have it professionally audited by a publisher, then professionally edited (if the publisher actually liked the book) then it would have to be printed, marketed, sold to the book stores… do a book tour, then hope that you don’t end up with forty cases of one thousand books collecting dust and moisture in your garage.

Now, imagine if you had the ability to say, “I need to make money online now and I’m willing to do what it takes over the next twenty four hours to put forth the effort.” That’s a nice sentiment, but just be aware that anything done too quick to produce quick results, will most likely not have sustainable results. But… you could:

Do a little research on how many e-books, or downloadable books, are out there on your topic. Search those sites and see if they have an affiliate program, signup for their affiliate program, create a word press blog, write a few articles, record a few videos and post them allover the internet. That is the way most internet newbies tackle internet marketing and making money online. A series of random events that they heard from multiple different resources and never focusing on one strategy.

Here’s what I’m talking about. Stop and think. What is the desired end result I am looking for when I say, “I need to make money online now!”?

Money, right? NO, that is not the end result you are looking for.

The end result is actually the solution that the money will provide you. Perhaps it’s to take care of a mortgage payment that is past due and this would allow you to get ahead to alleviate some stress so that you can relax, enjoy your home and time with your family. Maybe, if you were to begin a successful “business”  then, you would be able to work half the time and at least bring in the same amount of money that you make currently?

The reason we must break it down to this is experience is because, in order to understand the core of your customers, you must first understand the core of you and why you do the things that you do. Your customers aren’t looking to just save money on their monthly utility bills, they are looking to get ahead of the game, so that they can save money and take their kids to Disney World. They want to come home from work and leave work at work. They want to go camping on the weekend with the guys and not feel guilty about taking the day off.

Your customers are looking for an experience and so are you.

It’s these experiences, the way we convey that message to our clients and customers, that compel them to buy. I personally would like to continue on, successfully, making money online, in order to spend more time with my grandchildren, help my kids and see more of the world. I write blog posts, I have video marketing into play, I write for Squidoo Lenses and Hub Pages; but I also know that there comes a time where I need to outsource some of the work, when profits permit, to have other people do more of this work, while I delegate the responsibility and continue focusing on getting more customers.

You have to stop and plan it out, but if you are saying, “I need to make money online now!”, start strengthening that statement with “I need to make money online and continuously in order to spend more time with my kids, go on more family vacations, to work half the time and make the same or more income while I enjoy a life of freedom in the home of my dreams!”

When you start at that core and communicate that to your market’s core, you will find that selling is a thing of the past and you will begin to attract the perfect buyers to your websites.

I learned alot about the psychology and core of the market as well as, the affiliate and internet marketing daily tasks within the WEST Program. It was an amazing experience and can help anyone to gain the knowledge and create the system they need to generate a sustainable business online. Be sure to watch the two videos beyond the first page and then ask yourself… do you want to make money now, or would you like to create increasing success in a real internet business for substantial and sustainable return?

Go to the WEST Program to find out more by clicking here.

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When you use language in your marketing materials that naturally attract people interested in successfully running their business, you have a select audience interested in your topic. As you build your relationship with people who are serious about running a successful business…
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Niche marketing is one of the most popular methods of marketing in the virtual world today. If you are successful in this field then you must be making a lot of profit from your niche. There are numerous websites, books, journals and reviews in magazines and newspapers that talk about niche marketing and how it works everyday.
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Setting up an online marketing venture can seem like a daunting proposition, and it’s imperative you keep a cool head at all times. You need to have a step-by-step systematic approach if you want to become an internet marketing millionaire.
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So you have a dating sitebut don’t have a lot of money to splash on advertising your business! Most people starting their own online dating businesses usually don’t have lots of advertising capital. However, a majority of them eventually discover ways to work around their petty budget.
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Are you having a hard time paying your bills or mortgage on time and you want to make money online without spending any money? Here are some zero cost strategies to help you generate extra income on the internet.
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Creating a profitable cash producing money making machine with an internet marketing business can be difficult unless you have a simple to follow blueprint. Once the business starts generating passive income the business is on autopilot. I work when I want, and yes, I walk from the bedroom to my home office in my PJs.
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